InFrame

Master Subscription Agreement

Last updated 14 Oct 2026 · InFrame Affiliates Ltd

This agreement sets out the commercial terms for brands using InFrame. It is between InFrame Affiliates Ltd (company number 16332640, registered office 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ) ("InFrame", "we") and the business that creates a brand account ("you", "the brand").

You accept it when you create a brand account or fund a campaign. It sits alongside our Terms and Conditions, which apply to all users, and our Data Processing Addendum, which forms part of this agreement. If this agreement and the Terms and Conditions conflict on a brand matter, this agreement applies.

1. The service

InFrame lets you create campaigns, find or invite creators, offer them participation agreements, review and approve their posts, and pay them, with sales attribution for brands that connect a Shopify store. We may also introduce your published campaigns to creators we think fit them; we do this on a best-efforts basis and do not guarantee any number of creators or any results.

2. Plans and price

  • The standard brand plan is free. You pay only the campaign budgets you choose to fund. No platform fee is added to what you pay: InFrame's fee is taken from creators' earnings.
  • If we offer paid plans, their price, features and billing period are shown before you subscribe. Paid plans renew automatically until you cancel; cancelling takes effect at the end of the current billing period, and fees already paid are not refunded except where the law requires it. Brands that installed InFrame through the Shopify App Store are billed for paid plans through Shopify.

3. Funding campaigns

  • Campaigns that pay per post, on retainer or per view are prepaid: you fund the budget by card through Stripe before the campaign recruits creators. Amounts are in US dollars.
  • InFrame receives and holds campaign funds as your payment agent, solely to pay creators for work approved under their participation agreements and to return unused budget to you. Holding funds does not make InFrame a party to any participation agreement.
  • When you offer a creator a contract, the maximum that contract could cost is reserved from the budget, so that creators never work without the money to pay them being there. If the budget cannot cover a new contract, the campaign stops recruiting until you add funds.

4. Approving work and paying creators

  • You agree to review submitted posts promptly and in good faith, approving work that meets the brief and participation agreement, and giving a clear reason when you ask for changes.
  • When you approve work, the amount due under the participation agreement becomes payable from the campaign budget. You can release payment yourself at any time.
  • If approved work has not been paid after a short review period, we will remind you, and then pay the creator automatically from the budget you funded. This is what lets creators trust campaigns on InFrame. It only ever uses money you have already committed to that campaign, at the rates in the participation agreement.
  • If you end a creator's contract early, work already approved is paid, and the rest of that contract's reservation is released back to the budget.

5. Unused budget

  • You can withdraw budget that is neither spent nor reserved for an active contract, once the campaign is paused or finished. We refund it to the original payment method.
  • Card refunds are subject to the card network's time limits. If a refund cannot be made to the original payment method, we will return the money by another reasonable means, less any unavoidable transfer costs.
  • Card processing fees charged by Stripe on the original payment are not refunded by Stripe and may be deducted from a refund.

6. Sales commissions (Shopify stores)

  • Campaigns that pay creators a share of sales require a connected Shopify store. Orders are attributed to a creator when a shopper reaches your store through that creator's tracking link and the order is paid.
  • Commission is calculated on the order value at the rate in the participation agreement. Refunded or cancelled orders reduce or reverse the commission.
  • Commissions are billed in arrears: either as invoices through Stripe, or as usage charges on your Shopify bill if you installed InFrame from the Shopify App Store. Each invoice or charge shows the orders it covers. You agree to pay them by the due date shown.
  • You have 14 days from an order being attributed to dispute it (for example, as fraudulent or as a duplicate) by contacting help@inframeaffiliates.com. Undisputed commissions then become final.
  • You must keep the InFrame app installed and must not interfere with attribution (for example, by stripping tracking parameters) while sales-commission campaigns are running. Commissions on orders made before you uninstall remain payable.

7. Your responsibilities

You confirm that:

  • your products, services and campaign claims are lawful, accurate and not misleading, and you hold any licences or approvals they need;
  • you have the rights to the brand assets you upload and permit creators to use them for your campaign;
  • you will not ask creators to hide, minimise or omit advertising disclosures;
  • you will use creators' content only as their participation agreement allows;
  • you have a lawful basis, and have told your customers in your own privacy policy, for the processing of their order data for sales attribution described in the Data Processing Addendum.

8. Data protection

For your account and campaign data, InFrame is a controller, as described in our Privacy Policy. For your customers' order data processed for sales attribution, you are the controller and InFrame is your processor, under the Data Processing Addendum.

9. Liability

The limits in section 9 of the Terms and Conditions apply to this agreement. In addition:

  • those limits do not reduce your obligation to pay for approved work, commissions or fees due under this agreement;
  • they do not reduce our obligation to apply the campaign funds we hold as this agreement requires, or to return unused budget to you.

10. Term and ending

  • This agreement lasts while you have a brand account.
  • You can close your account at any time, after pausing or completing your campaigns. Approved work and commissions on orders made before closure remain payable; unused budget is returned under section 5.
  • We may suspend campaigns or close your account as set out in the Terms and Conditions. If we close your account other than for your breach, we will return any unused budget promptly.
  • Within 30 days of your account closing, you can ask us for an export of your campaign records. After that, we delete or anonymise your data except where we must keep it (see the Privacy Policy).

11. General

Section 12 of the Terms and Conditions (governing law, courts, assignment and other general terms) applies to this agreement. Notices to InFrame go to help@inframeaffiliates.com, with a copy to our registered office for formal legal notices. Notices to you go to the email address on your account.

12. Contact

InFrame Affiliates Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom help@inframeaffiliates.com