Terms and Conditions

These terms are the agreement between you and InFrame Affiliates Ltd, a company registered in England and Wales (company number 16332640), registered office 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ ("InFrame", "we", "us"). They apply to everyone who uses the InFrame website and app (the "Service").

By creating an account or using the Service, you agree to these terms. If you use InFrame for a company, you confirm you are authorised to accept these terms for it, and "you" means that company.

These documents also apply:

our Privacy Policy, which explains how we handle personal data;
for brands, our Master Subscription Agreement (campaign funding, payments and sales commissions) and Data Processing Addendum;
for each campaign a creator joins, the participation agreement between that brand and that creator, which both accept in the app.

If these terms and a brand's or creator's participation agreement conflict on something between the two of them, the participation agreement applies. On anything about InFrame's own role, these terms apply.

1. What InFrame does

InFrame is a platform that helps brands run paid campaigns with creators who publish content on YouTube, Instagram and TikTok. Brands create campaigns and fund their budget. Creators apply, or join through an invite link. The brand and the creator agree a participation agreement, the creator posts, the brand approves the work, and InFrame pays the creator from the campaign budget.

InFrame provides the platform, contracts, content verification and payments. We are not a party to the participation agreement between a brand and a creator, and we are not an employer, talent agent or advertising agency for either. Where we introduce campaigns to creators who may be a good fit, we do so on a best-efforts basis and do not guarantee that any campaign will attract creators or that any creator will be selected.

2. Who can use InFrame

You must be at least 18 years old.
You use InFrame for business purposes: brands as businesses promoting their products or services, creators as independent professionals providing content services.
You must give accurate information, keep it up to date, and keep your password secure. You are responsible for everything done through your account. Tell us straight away at help@inframeaffiliates.com if you think someone else has accessed it.
One person or business per account, unless we agree otherwise.
You must not use InFrame if you are prohibited from receiving these services under the laws that apply to you, including sanctions laws.

Creators connect social accounts so brands can see who they are and so we can verify and measure submitted posts.

You may only connect accounts that you own or are authorised to manage.
Connecting a YouTube account uses YouTube API Services. By connecting, you agree to be bound by the YouTube Terms of Service, and Google's use of your data is described in the Google Privacy Policy.
Instagram and TikTok connections are also subject to those platforms' own terms.
You can remove InFrame's access at any time from the platform's settings. Some campaigns require a connected account, so disconnecting may stop you joining or being paid for those campaigns.
We check that content submitted to a campaign belongs to the account you connected. Submitting content that is not yours is a serious breach of these terms.

What we collect and how we use it is set out in our Privacy Policy.

4. Campaigns and participation agreements

Brands are responsible for their campaign briefs, for making sure the products and claims they ask creators to promote are lawful, and for reviewing submitted posts promptly and in good faith.
Creators are responsible for delivering the content described in the brief and participation agreement, within the posting window, and for keeping approved posts live for the period the agreement requires.
A participation agreement is formed when a creator accepts the brand's offer in the app. Its terms are fixed at the moment it is offered: later edits to the campaign do not change an agreement already offered or accepted.
Brands own their briefs and brand assets. Creators own the content they make. The licence a brand receives to reuse a creator's content is set out in the participation agreement.

5. Payments

5.1 How campaign money works

Brands fund a campaign's budget before creators are recruited. When a creator is offered a contract, the most that contract could cost is set aside from the budget, so approved work is always covered. InFrame receives and holds campaign funds as the brand's payment agent, solely to pay creators for approved work under their participation agreements and to return any unused budget to the brand. The full terms for brands are in the Master Subscription Agreement.

5.2 Creator earnings

Creators earn the amounts set out in their participation agreement once the brand approves the work (or, for sales commissions, once the attributed order is paid and any clearing period has passed).
If a brand approves work but does not release payment, InFrame pays the creator automatically from the campaign budget after a short review period.
InFrame deducts a platform fee of 7.5% from each earning before it reaches your balance. Your earnings page shows every amount before and after the fee.
Balances are kept in US dollars. When you withdraw, the amount is converted to pounds sterling at the market exchange rate at the time of the transfer and sent to your Stripe account. We do not add a currency margin; Stripe or your bank may charge for any further conversion.
You can withdraw once your available balance reaches the minimum shown on your Earnings page (currently $10). Withdrawals are sent to Stripe twice a day; Stripe then pays your bank on its own schedule.
If an earning is reversed (for example, a refunded order on a sales commission), or was paid in error or as a result of fraud, we may deduct it from your balance or future earnings.

5.3 Stripe

Payment processing services for creators on InFrame are provided by Stripe and are subject to the Stripe Connected Account Agreement, which includes the Stripe Terms of Service (together, the "Stripe Services Agreement"). By agreeing to these terms or continuing to operate as a creator on InFrame, you agree to be bound by the Stripe Services Agreement, as Stripe may modify it from time to time. As a condition of InFrame enabling payment processing services through Stripe, you agree to provide InFrame accurate and complete information about you and your business, and you authorise InFrame to share it and transaction information related to your use of the payment processing services provided by Stripe.

5.4 Taxes

Creators are independent and responsible for their own tax, National Insurance and VAT (or the equivalent where they live) on what they earn. Brands are responsible for any taxes on their campaign spending. We may ask for information needed to meet our own reporting obligations.

5.5 Holds

We may delay or withhold a payment while we investigate suspected fraud, fake engagement, content that is not the creator's own, a breach of these terms, or where the law requires it. We will tell you why unless we are legally prevented from doing so.

6. Content and conduct

You must not use InFrame to:

break the law, including advertising, consumer protection, data protection and sanctions law;
publish content that is misleading, defamatory, hateful, harassing, sexually explicit, or that infringes anyone's rights;
submit content you did not make or are not authorised to submit, or inflate views, likes or sales with bots, paid traffic or other artificial means;
break the rules of YouTube, Instagram, TikTok, Shopify or any platform you publish on;
access other users' data without authorisation, interfere with the Service, scrape it, reverse engineer it, or use it to build a competing product;
create accounts with false information or impersonate anyone.

Advertising disclosure. Creators must clearly label paid content as advertising (for example, "#ad" at the start of a caption, and the platform's paid-partnership tool where available), as required by the UK CAP Code, the Consumer Protection from Unfair Trading Regulations and equivalent rules where the content is seen, including the US FTC Endorsement Guides. Brands must not ask creators to hide or soften a disclosure.

7. Intellectual property

InFrame owns the Service, its software, design and brand. These terms give you a limited, non-exclusive, non-transferable right to use the Service for its intended purpose while your account is open.
You keep ownership of everything you upload. You give InFrame a worldwide, non-exclusive, royalty-free licence to host, copy, display and transmit it only as needed to operate the Service (for example, showing a brand's campaign to creators, or a creator's submitted post to the brand).
We will not use a creator's content or a brand's name in our own marketing without permission.
If you send us ideas or feedback, we may use them without any obligation to you.

8. Suspension and closing accounts

You can close your account at any time by emailing help@inframeaffiliates.com or using Get help in the app. Before closing, creators should withdraw their available balance, and brands should withdraw any unused campaign budget.
We may suspend or close an account, or remove a campaign or submission, if you breach these terms, if we reasonably suspect fraud or a risk to other users, or if the law requires it. Where reasonable, we will warn you first and give you a chance to put things right.
Closing an account does not cancel what is already owed: creators are still paid for work approved before closure (unless it involved fraud or a serious breach), and brands remain responsible for approved work and commissions on orders already made.
Sections 5, 7, 9, 10 and 12 continue after an account is closed.

9. Our responsibility to you

We provide the Service with reasonable care and skill, but it is provided "as available". We do not promise it will always be uninterrupted or error-free, or that any campaign will achieve particular results.
We are not responsible for the content brands or creators publish, the products brands sell, or what one user does to another. If a brand and a creator disagree about a participation agreement, they should resolve it between themselves. We may help, and may decide how campaign funds we hold are applied where the agreement and the evidence make that clear.
We are not responsible for outages, changes or decisions of platforms we connect to (such as YouTube, Instagram, TikTok, Shopify or Stripe), including changes that affect the data we can access.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited by law.
Subject to that, we are not liable for loss of profits, revenue, business, goodwill or data, or for any indirect or consequential loss.
Subject to that, our total liability to you in any 12-month period is limited to the greater of £100 and the total platform fees InFrame received in connection with your account in that period. This does not limit our obligation to pay creators earnings properly due to them from campaign funds we hold, or to return unused campaign budget to brands.

10. Your responsibility to us

If you are a business and someone brings a claim against InFrame because of your content, your products, your breach of these terms or your breach of the law, you will cover InFrame's reasonable losses and costs arising from that claim. We will tell you promptly about any such claim and let you take part in how it is handled.

11. Changes

We may change the Service as it develops. We may update these terms; if a change is significant, we will tell you by email or in the app at least 14 days before it takes effect, unless the change is required by law or to deal with a security or fraud risk. If you do not agree, you can close your account before the change takes effect. A participation agreement already accepted is not changed by later updates to these terms.

12. General

These terms, and any dispute about them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Before starting legal proceedings, please contact help@inframeaffiliates.com so we can try to resolve the problem. We aim to respond within 14 days.
We may transfer our rights and obligations to another organisation that takes over the Service, and will tell you if we do. You may not transfer your account without our agreement.
If a court finds part of these terms unenforceable, the rest still applies.
If we do not enforce a right straight away, we can still enforce it later.
Nobody other than you and InFrame has rights under these terms, except that each brand and creator may enforce a participation agreement between them.
We are not responsible for delays caused by events outside our reasonable control.
These terms, with the documents listed at the top, are the whole agreement between you and InFrame about the Service.

13. Contact

InFrame Affiliates Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom help@inframeaffiliates.com